Thursday, June 21, 2007

Western execs hit BRICS wall on emerging currencies

(Reuters) - Western executives believe the emerging economies of Brazil, Russia, India, China and South Africa will reshape the global business landscape, but they struggle to identify their currencies, a study released on Thursday said.

The study of 800 senior executives in the U.S., UK, France and Germany found 88 percent could not name the currency of Brazil, 55 percent did not know the name of India's currency and 65 percent did not know what unit was used in South Africa.


Read more at Reuters Africa

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